The Banyan tree is native to the Indian subcontinent, and in North America grows only in southern Florida and parts of South America — a fitting metaphor for Jordan's diverse familial roots.

Banyan Co. was founded in 2014 through a background in financial planning and event production management, growing into a full-service creative production company specializing in photography, event production, film, and digital content.

Jordan Banyan is a Florida native who has lived across 7 US states and three Canadian provinces. He and his family are currently based in Halifax, Nova Scotia, with operations spanning the US, Canada, and Ethiopia.